Before you grow your influence, deepen your roots.
Who are you becoming while you lead?
I've always believed leadership is more than what we accomplish, the positions we hold, or the influence we gain, because the person behind the leadership matters.
Our character, convictions, how we treat people, and what we do when nobody's watching—that's the stuff that shapes how we live, lead, and leave our mark on the world around us.
And here's what I love about that.
When we grow within, something changes beyond us.
People feel it. Relationships experience it. Teams grow stronger. And our influence becomes an expression of who we are, not simply what we do.
Grow within. Change what surrounds you.
Hi, I'm Alyssa!
I grew up on a cattle ranch in western North Dakota, where I learned early that titles don't tell you much about a person. Character does.
Show up. Work hard. Treat people well. Do the right thing when nobody's watching.
Those lessons took root long before leadership became my life's work, and they still shape how I see people, possibility, and the difference one life can make.
(And yes, that's where bar 33 leadership gets its name! Bar 33 is our family cattle brand!)
I love what happens when people begin to see themselves differently!
That's what I love about speaking, coaching, and writing. Helping people discover what's within them, grow into who they're becoming, and bring more of that person into the world.
More grounded. More courageous. More intentional. More alive!
Ways to Work Together
Keynote Speaking · Executive Coaching
Different ways to grow. One belief at the heart of it all: Who you become shapes the difference you make.
Weekly Rhythms
Growth happens in the everyday moments of life. In what we choose to notice, the questions we ask ourselves, and the small, intentional choices we make along the way.
I believe something powerful comes from what we consistently invite into our lives—in small, doable doses—and that's the heartbeat behind Happy Monday, Happy Friday, + You. Defined!
Three simple ways to create space to think, discover what matters, and keep growing into who you're becoming.
Happy Monday! Start the week with something worth carrying.
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Happy Friday! Look back. Notice the good. Carry something forward.
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You. Defined! A self-paced personal growth companion. A little coaching. A lot of possibility. All at your own pace.