Leadership is the outward expression of an inwardly rooted life.

Before you grow your influence, deepen your roots.

The leadership world gives us plenty to think about—strategy, performance, communication, and results. Those things matter.

But a deeper question shapes them all: Who are you becoming as you lead?

Leadership isn't simply what we do. It's an outward expression of who we are—our character, values, beliefs about people, and the choices we make.

Who we are influences everything: how we communicate, build trust, navigate pressure, make decisions, and bring out the best in others.

As we grow within, something changes around us. We listen better, encourage more freely, stand steadier, make braver decisions, and recognize the influence we have in others’ lives.

We don't just lead differently. We live differently.


I learned this long before I studied leadership.

I grew up on a cattle ranch in western North Dakota, where I learned that what grows above the ground is only as strong as what is rooted beneath it.

You showed up.

You worked hard.

You treated people well.

You cared for what had been entrusted to you.

Your character mattered far more than your title.

Those lessons stayed with me. Today, they shape the way I speak, coach, write, and work with leaders through bar 33 leadership.


That's the kind of growth I love!

Not endless introspection. Not becoming a leadership project. Real growth. In real life. In doable doses.

Growth that helps us see ourselves more clearly, recognize what's possible, make intentional choices, and bring the best of who we are into others’ lives.

Because who we're becoming matters—not just to us, but to everyone our lives touch.

Small shifts within us create meaningful ripples around us.


Ways to Work Together

Speaking · Executive Coaching · DISC · You. Defined!

Different ways to begin. One underlying invitation: Pay attention to who you're becoming—and put that growth to work.

Explore Working With Alyssa →


Something worth carrying. Something worth noticing.

Some of the most meaningful growth happens in the middle of ordinary life.

For more than 25 years, I've shared Happy Monday—simple thoughts, stories, and questions meant to reach hearts, stir something within, and inspire how we live.

Happy Friday carries that encouragement forward, creating space to notice, reflect, and put what matters into practice.

Real growth. In real life. In doable doses —one thought, one nudge, one intentional choice at a time.

Explore Weekly Rhythms →


More grounded. More hopeful. More courageous. More intentional. More alive.

Because becoming deeply rooted isn't about becoming more serious.

It's about becoming more fully who you were created to be—and allowing something good to grow from there.

Before you grow your influence, deepen your roots.